We are a team of industry experts, consultants and facilitators who turn real-world experience into practical capability.
Our purpose /
Hunt for blind spots. Break down challenges. Build lasting capabilities.
Our team brings a diverse range of expertise across leadership, customer experience, automotive operations, digital skills and workplace safety. We connect the bigger picture with the everyday decisions that move your organisation forward.
002Our consultants & trainers
01
Thirumurugan
Lead Consultant / Trainer
From Showroom Floor to RM1 Billion Portfolio. With 30 years of deep-domain expertise in the automotive industry, Thirumurugan specializes in turning operational complexity into sustainable profit. His journey from Sales Consultant to Group COO has given him a 360-degree view of the business, having led teams across iconic brands like Rolls-Royce Motor Cars, BMW, Audi, VW, JEEP, and Mitsubishi.
Thirumurugan is a transformational leader who bridges the gap between boardroom strategy and front-line execution. He focuses on the core drivers of business success: Profitability, Operational Excellence, and Shareholder Value. Beyond offering theory, he delivers battle-tested blueprints with his philosophy:
“I don’t teach what I’ve read; I teach what I have lived, built, and scaled.”
COO EON, GM Rolls-Royce Motor Cars
Profitability & Process
Network Development
02
Caleb Yong
Lead Consultant / Trainer
Caleb is a strategic consultant and technologist who bridges the critical gap between Artificial Intelligence and Emotional Intelligence. Utilizing a multidisciplinary approach, he combines advanced technical implementation specifically in Large Language Models and Computer Vision with soft skills coaching.
His professional impact spans from global tech giants to key local conglomerates. He has successfully delivered high level consultancy and training for major organizations including Saudi Aramco, Apple, Monash University, and TNB, proving that the future of work requires a seamless integration of technical expertise and human leadership.
Saudi Aramco, Apple
TNB, Monash University, Apple
LLMs & Comp. Vision
03
Datin Hamidah Hamzah
Associate Trainer
Datin Hamidah is a unique leader, role model and coach. She bridges corporate professionalism and spiritual mastery, while motivating aspiring executives to project the best image of themselves. Datin’s accomplished career spans the financial sector, national broadcasting, and religious Islamic education.
Datin Hamidah may be best known as the face of RTM with her roles as a prominent news anchor and presenter for "Berita Perdana”, “Berita Dunia” and “Selamat Pagi Malaysia”. A dedicated student of Islam, Datin Hamidah is a certified Al-Quran Teacher holding the prestigious "Riwayat Hafs 'An 'Asim" Sanad. She also has a degree in Business Administration.
28 years of experience in Broadcasting & Finance. RTM, CapitalCorp Securities
Al-Quran Specialist & High Sanad Recipient & Author
Professional Development, Image & Self-Confidence, Self projection and Presentation
04
Umar Zaman Mydeen
Associate Trainer
Umar is a highly qualified professional coach and facilitator with over 26 years of experience across the Malaysian industry. He brings a strong and diverse background in both management and technical disciplines, with a proven track record in leading high-performing teams to achieve demanding revenue targets while consistently delivering exceptional customer service.
As an effective change agent, Umar supports organisations in unlocking their people's potential and driving sustainable performance. He delivers a broad range of learning interventions covering personal development, supervisory and leadership excellence, personality and communication effectiveness, values and organisational behaviour, team alignment, and the habits of highly effective professionals.
26+ Years, Management & Technical
Unlocking Potential, Sustainable Performance
Leadership Excellence, Effective Communication
05
Dr Dev Sankey
Associate Trainer
Dev is a dynamic human capital strategist and development consultant who bridges the critical gap between organizational excellence and human potential. Utilizing a multidisciplinary approach, he combines advanced behavioral methodology, specifically Neuro-Linguistic Programming (NLP) and Accelerated Learning Principles (ALP), with core corporate leadership strategies.
His professional impact spans over two decades across major industries and educational sectors. He has successfully delivered high-level consultancy and training for major organizations, including well-diversified public-listed manufacturing and service companies, MNCs, and GLCs in Malaysia, proving that organizational excellence thrives when individuals are empowered to lead with psychological and strategic precision.
"Excellence is achieved at the intersection of strategic management and empowered human potential."
Leadership & Negotiations, NLP, Org. Development
DBA, Former Head of Training, 20+ Years
Empowering Teams & Organisations to Peak Excellence
06
Sophia Catha
Associate Trainer
Sophia Catha is a business owner and a corporate seer whose business speciality is anticipating future trends while working with people in Senior and Middle Management to bring their people up to speed with current changes in the global business ecosystem. With international exposure spanning a 33-year career, Sophia’s approach has been transparent and straightforward towards maximizing people potential.
An in-demand Speaker, Senior Facilitator and Business Coach in local and multinational organizations that expect excellence in people, performance and profits, Sophia’s passion for people development has led her to work in 20 countries going past 140,000 people as of 2024.
Her incisive and dynamic training presentations have captivated audiences in various business forums. She continues to speak, steer, lead, train, coach and mentor organizations to actualize their corporate vision, guided by her mission to serve and inspire teams to their highest potential.
140,000+ Trainees
20+ Countries
JP Morgan, Petronas
07
Hal Serudin
Associate Consultant / Trainer
Hal brings over 35 years of experience in communications across the automotive, luxury, airline, tourism, and defense sectors. A former consultant for Inchcape and Sime Darby, he has worked closely with automotive dealerships across the Asia Pacific region, and consulted for BMW, MINI, and Motorrad brands.
Most notably, Hal served as a highly experienced member of Rolls-Royce Motor Cars’ global PR team for nearly two decades. He is a specialist in crisis communications and a dedicated mentor, training numerous professionals throughout the region in strategic communications. He has led Royal Brunei Airlines' PR, Customer Relations and Publishing unit; consulted for Singapore's IDA (Infocomms Development Authority); AIA Singapore, Bayer Healthcare, Cerebos Pacific Limited, Lockheed Martin, Life Glow Asia Private Limited, United Airlines.
Expert Management
Rolls-Royce Global PR
Regional Trainer
08
Jack Zaal
Associate Consultant / Trainer
A strategic retail automotive executive with a strong focus on growing Sales and securing profitability through efficient After-Sales operations. Jack has led retail automotive companies in Malaysia for the past 15 years, overseeing Sales, After Sales, Marketing, HR, Facilities, and Finance.
Jack's extensive career includes 19 years at Volvo Car Corporation, with key roles in Product Planning and Area Management across the Netherlands, Sweden, Belgium, and Italy. He has successfully acquired new franchises, built new facilities, and driven business strategy for premium brands including Volvo, Volkswagen, Audi, BMW, Rolls-Royce, and Lotus.
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