Persuasive Presentation Skills

Programme introduction /

Most presentations fail before the presenter stands up. They are built slide-first rather than audience-first, rely on a single mode of argument, and are delivered by people who have never seen themselves present. Nervous energy goes unmanaged, slides carry the full script, and the audience leaves informed at best but rarely ready to act. The cost is slower decisions, stalled proposals, and capable professionals whose ideas are under-heard.

This 2-day immersive program moves participants from content-focused presenters to audience-focused persuaders. Built around Lumina 3Sixty's CRAFT framework and grounded in Aristotle's rhetoric, cognitive load theory, and deliberate practice research, participants learn to channel nerves into focus, structure an argument for a specific decision-maker, design slides that support rather than replace them, and refine their delivery through recorded and coached practice. They leave having delivered a final presentation under structured peer feedback, with a personal plan for their next real presentation.

Planning your programme

Can the programme be customised?

Yes. We begin with a discussion of your business priorities and capability gaps, then adapt examples, exercises and case discussions to your team’s context. The final scope is agreed in your proposal.

How many people can attend?

Share your expected participant count and their roles when you enquire. We will recommend a group size and facilitation approach suited to the activities and learning objectives, and confirm these in the proposal.

Where will the training take place?

Tell us your preferred location and whether you have a training room. Venue, equipment, delivery format and any associated costs are agreed before booking.

How do I request an outline or proposal?

Use “Request course outline” on this page. The enquiry form will include the programme name. Add your participant count, preferred dates and the workplace challenge you want the training to address.

Is HRD Corp funding automatic?

No. Eligibility depends on the employer, the registered programme, grant approval and the applicable HRD Corp requirements. Confirm the specific programme and grant conditions before booking; claimable does not guarantee approval or reimbursement.

Check the current HRD Corp Claimable Courses requirements before confirming your training arrangements.