Social Media Marketing For The AI Era
Most organisations are active on social media, yet few run it as a system. Teams post when time allows, boost posts without a clear objective, and track follower counts that say little about real enquiries or sales. As AI tools make content faster to produce, the gap widens between organisations that simply publish more and those that publish with purpose, while paid campaigns end up amplifying content that was never designed to earn trust or convert.
This 2-day immersive program moves participants from ad hoc posting to a repeatable organic-to-paid social media system. Grounded in the Paid, Owned and Earned Media framework, the See-Think-Do-Care customer journey, the AIDA model, and Binet and Field's evidence on balancing brand building with sales activation, participants audit their accounts, plan and create content with AI tools under human review, and set up a Meta Ads campaign using the content they produce. They leave with a content calendar, ready-to-post creative, a campaign plan, and a 90-day action plan for their own organisation.
Planning your programme
Can the programme be customised?
Yes. We begin with a discussion of your business priorities and capability gaps, then adapt examples, exercises and case discussions to your team’s context. The final scope is agreed in your proposal.
How many people can attend?
Share your expected participant count and their roles when you enquire. We will recommend a group size and facilitation approach suited to the activities and learning objectives, and confirm these in the proposal.
Where will the training take place?
Tell us your preferred location and whether you have a training room. Venue, equipment, delivery format and any associated costs are agreed before booking.
How do I request an outline or proposal?
Use “Request course outline” on this page. The enquiry form will include the programme name. Add your participant count, preferred dates and the workplace challenge you want the training to address.
Is HRD Corp funding automatic?
No. Eligibility depends on the employer, the registered programme, grant approval and the applicable HRD Corp requirements. Confirm the specific programme and grant conditions before booking; claimable does not guarantee approval or reimbursement.
Check the current HRD Corp Claimable Courses requirements before confirming your training arrangements.