The Automotive Sales Consultants Masterclass
A vehicle is rarely bought on specification alone. It is bought on confidence; confidence in the brand, in the dealership, and above all in the Sales Consultant standing in front of the customer. Yet many dealerships still treat the sales consultant role as a script to follow rather than a relationship to build, leaving Consultants under-equipped to manage the full customer journey across the showroom, online enquiries, and road shows.
This 2-day immersive program equips Sales Consultants to move beyond transactional selling and operate as trusted advisors within the automotive ecosystem. Grounded in consultative selling methodology, buyer psychology, and performance management frameworks, participants learn to represent the brand with confidence, diagnose what customers truly need, guide leads through the funnel to a compelling vehicle demonstration, and convert every sale into lasting loyalty, referrals, and measurable performance.
Planning your programme
Can the programme be customised?
Yes. We begin with a discussion of your business priorities and capability gaps, then adapt examples, exercises and case discussions to your team’s context. The final scope is agreed in your proposal.
How many people can attend?
Share your expected participant count and their roles when you enquire. We will recommend a group size and facilitation approach suited to the activities and learning objectives, and confirm these in the proposal.
Where will the training take place?
Tell us your preferred location and whether you have a training room. Venue, equipment, delivery format and any associated costs are agreed before booking.
How do I request an outline or proposal?
Use “Request course outline” on this page. The enquiry form will include the programme name. Add your participant count, preferred dates and the workplace challenge you want the training to address.
Is HRD Corp funding automatic?
No. Eligibility depends on the employer, the registered programme, grant approval and the applicable HRD Corp requirements. Confirm the specific programme and grant conditions before booking; claimable does not guarantee approval or reimbursement.
Check the current HRD Corp Claimable Courses requirements before confirming your training arrangements.