The Automotive Sales Manager Masterclass
Too many automotive sales managers rise from the sales floor into leadership without ever being taught how to lead. They remain excellent order-takers and firefighters, chasing today's numbers while leadership, inventory discipline, and marketing alignment are managed reactively, or not at all. The result: inconsistent coaching, leaking sales funnels, eroding margins, and showrooms that under-deliver against their true profit potential.
This 2-day immersive masterclass equips sales managers to think and act as profit-driven leaders rather than administrators. Grounded in leadership and coaching theory, sales performance management, and dealership financial fundamentals, participants learn to develop their consultants, convert funnel activity into closed deals, protect gross margin and inventory health, and align the sales floor with SOP, compliance, and marketing strategy, turning the sales floor into a repeatable engine of team performance and profit.
Planning your programme
Can the programme be customised?
Yes. We begin with a discussion of your business priorities and capability gaps, then adapt examples, exercises and case discussions to your team’s context. The final scope is agreed in your proposal.
How many people can attend?
Share your expected participant count and their roles when you enquire. We will recommend a group size and facilitation approach suited to the activities and learning objectives, and confirm these in the proposal.
Where will the training take place?
Tell us your preferred location and whether you have a training room. Venue, equipment, delivery format and any associated costs are agreed before booking.
How do I request an outline or proposal?
Use “Request course outline” on this page. The enquiry form will include the programme name. Add your participant count, preferred dates and the workplace challenge you want the training to address.
Is HRD Corp funding automatic?
No. Eligibility depends on the employer, the registered programme, grant approval and the applicable HRD Corp requirements. Confirm the specific programme and grant conditions before booking; claimable does not guarantee approval or reimbursement.
Check the current HRD Corp Claimable Courses requirements before confirming your training arrangements.