The Digital Sales Consultant Masterclass
In the premium automotive segment, the buying journey now begins long before a customer ever steps onto the showroom floor. Prospective Volvo buyers research online, compare content from multiple dealers, and form early impressions of a brand and its sales consultants before any first contact is made. The sales consultants themselves are the individuals best placed to build that trust; yet most remain largely invisible online.
This 2-day programme equips Volvo Sales Consultants to become confident digital brand-builders, using AI as a practical tool to accelerate, not replace, authentic, on-brand communication. Participants learn to draft reel scripts with AI assistance, then work in four teams to plan, film, and produce organic short-form reels. They then apply a structured review-and-improvement process, complete with Marketing sign-off, to ensure every piece of content is polished and brand-safe before publishing. By the close of Day 2, at least four Marketing-approved reels, one from each team, are ready for publishing: a repeatable, team-owned content engine for generating inbound interest organically.
Planning your programme
Can the programme be customised?
Yes. We begin with a discussion of your business priorities and capability gaps, then adapt examples, exercises and case discussions to your team’s context. The final scope is agreed in your proposal.
How many people can attend?
Share your expected participant count and their roles when you enquire. We will recommend a group size and facilitation approach suited to the activities and learning objectives, and confirm these in the proposal.
Where will the training take place?
Tell us your preferred location and whether you have a training room. Venue, equipment, delivery format and any associated costs are agreed before booking.
How do I request an outline or proposal?
Use “Request course outline” on this page. The enquiry form will include the programme name. Add your participant count, preferred dates and the workplace challenge you want the training to address.
Is HRD Corp funding automatic?
No. Eligibility depends on the employer, the registered programme, grant approval and the applicable HRD Corp requirements. Confirm the specific programme and grant conditions before booking; claimable does not guarantee approval or reimbursement.
Check the current HRD Corp Claimable Courses requirements before confirming your training arrangements.